About Us

12 Baje 12 Minute is a people-led platform to handle local issues and grievances that marginalised communities need resolving at the governance level.

Our
Story

'Street to Tweet'

The COVID-19 pandemic lockdowns initiated a sudden and dramatic digital transformation in society. The disruption or shift of communication, businesses and action from physical to digital was seen in all sectors, including the government. The impact was severe for communities from underprivileged socio-economic backgrounds in remote villages and areas with minimum to no-internet coverage. Hence, the idea of reaching government bodies through social media emerged.

A tweet was created from a community member's account, asking for assistance from government bodies and the relevant members of the government offices were tagged to get their attention. Other community members amplified the tweet by sharing, liking and commenting on the post. The concerned officials noticed the tweet, and relief was provided to the stranded community members.

From the above experiences comes the idea of tweeting every day to authorities. It may be a grievance, demand or issue of public interest.

Every day 12 minutes will be dedicated to this activity.

All team members, community members, solidarity groups and volunteers (#warriors) help amplify issues collectively through synchronised action on social media @12 baje 12 minute.

Amplifying voices from the
Grassroots
Demanding Action

why do we exist?

To ‘bridge the gap’ between the government and the marginalised communities of rural India for their
socio-economic & Political Rights

what do we offer?

who is benefitted?

Facilitate adoption of digital media to raise local issues and support of the network of #warriors to demand collectively

Currently we estimate that there are about 70,000 families who are using the platform to raise their issues to the government. Our aim is to reach

the population at grassroots living in rural India.